My favorite excerpt so far:
There is a lot of Super Bowl merchandise available in this Renaissance Center, and throughout the city as a whole. This, obviously, is neither surprising nor problematic. But here's what always baffles me: Why would anyone buy a T-shirt (or a hat, or an ascot, or a waterproof matador cape) that merely promotes "Super Bowl XL"? An inordinate percentage of the available items in the Renaissance Center's gift kiosks do not feature the logos of the Seahawks or the Steelers; they generically advertise the abstract existence of a football game. This would be like going to see Marilyn Manson at Madison Square Garden and buying a $22 T-shirt that said, "THEATRICAL, DRUG-FUELED ROCK CONCERT."